Spencer Draeger Shares His Online Music Marketing Tips
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September 4, 2020 In Articles, Career Advice

Spencer Draeger Shares His Online Music Marketing Tips

I’m going to break this down though it can seem very complex and frustrating at first when you don’t get results immediately. Let’s talk Ads! Create a Facebook Business Manager account. “Call to action” do traffic > “find out more,” and do a cost per click campaign. Take a music video or a performance video and cut it into five clips of 15 seconds. You want to edit it so the ratios of the dimensions of your video take up the entire phone screen because all ads will be for Instagram stories NOT feeds. STORIES. Again the dimensions need to take up the whole screen and not be a panoramic horizontal picture. Download the Spotify logo if you desire and put it in your video. It helps with conversions. Link it to Linkfire, or a tree (such as Linktr.ee) where it actually directs you to the Spotify page. I say this because many link trees actually take you to the App Store because Instagram doesn’t like Spotify. Linkfire works though.

“It’s worth going through the pain because it has led to some massive results for me personally and a few artists I’ve done it for in the past. Just listing all the info above took months and about a thousand dollars to figure out but it works.”

 

For placements, hit “manual, only use IG stories,” again STORIES STORIES STORIES. You want 5 clips that you can test for 3 days, then once the algorithm picks the best ad you’d then turn off the under-preforming ads (whichever get the least clicks) so the budget will go to the better ads. You’re going to want to put “Spotify” as your main interest or under “people who match” and then “narrow further”, and put 5 bands or one genre. Your goal is an audience no less than 20 million people. For countries my photo shows countries

You will need to play a lot with interests and demographic but guys if you want to build fans while you sleep and build your socials this is a good method in addition to everything else.

Just keep in mind your video is the most important thing.

For analysis and metrics, sign up for and use Chartmetric. Something interesting I found that in running ads I got a ton of followers on Spotify whereas in getting playlists I got very little followers.

Spencer’s profile on Artists Anonymous